The Blog

These little lambs are precious creatures that take traditional spring photos and put an Easter twist on top to create the most adorable holiday photos of children or entire families. All it takes is an affordable purchase ($15), a fast download, and a little bit of post-processing knowledge to apply this cute animal digital backdrop to any photo.

The beauty of owning your own photography business is that you get the pleasure of working with clients in different settings throughout the year. There are some clients that love to be photographed during the different seasons, embracing all that Mother Nature has to offer through the changing times. What a great opportunity to capture beautiful nature and beautiful subjects!

Other clients, however, may want to stick to the studio where it’s comfortable. You can create stunning images that take your client directly into nature for an entire year using these 12 digital seasonal backdrops, and your client won’t have to step one foot outside of your studio.

Have you ever tried to organize 11 things at once? That just seems crazy! Do you have 11 cameras? How do you organize your photography materials? Do you have 11 clients? How do you organize your beautiful subjects? Do you have 11 different elements to your photography business? How do you organize to make each and every piece fruitful and easy? The trick is simple, but before I give away the answers, here are 11 different ways you could organize the elements of your business.

If one thing is true about photographers, it’s that each photographer has a unique way of doing things. It is your style. It is your art. It is your business. Which of these 11 speaks to you?

When it comes to capturing adorable Easter and spring photos, you really can’t go wrong with little ducklings. I don’t know if you’ve ever tried to raise your own ducks to use during photoshoots, but it’s just not that simple. Instead of fussing through these steps to raise ducks to get cute, yellow ducklings, try downloading this Little Duckling animal overlay to add to your photography materials. If, however, you are ready for the challenge, you better start now so you can have your ducks in a row just in time for spring photos!

A key aspect to any type of growth is setting and achieving goals, and your photography business should be no different. There are good things that come to people who plan, especially when you surround yourself with good information and helpful tools.

A hurdle I encountered as I was initially organizing my finances was determining monthly income goals. Here are three simple tips you can use to create strong, realistic financial goals for your photography business.

Start with the big picture.

Let yourself dream the big dreams! Don’t hold back on this step. What type of life do you want to live? Where do you want to go? Consider looking as far out as five years...

Ever since I was a little girl, the Easter Bunny has been a part of our family holiday tradition. He comes each year and delivers baskets with colorful eggs and candy. Now I share the tradition of the Easter Bunny with my children, in more ways than just an Easter basket. While I always pictured a gigantic bunny hopping through the houses delivering baskets on Easter morning, I now incorporate the Bunny into a more tangible, more fuzzy-looking reality. I bring Easter to my family and friends through digital photography and amazing technology. Just look at how cute this photo of the little girl and the bunny is and know that you can create these special photos, too. All you need are some spirited digital backdrops...

Owning and managing a photography business is not an easy feat. There are so many things to track! One client can take up a majority of your brain power if you aren’t fully organized, and chances are you have more than one client. The truth of the matter is that staying organized is a chore - unless you have the right tools.

My goal at Modern Market is to make your life easier when it comes to running your photography business. You can use the 11-in-1 studio planner to organize client and session information, and you can use this business planner to track everything else about your business.

Social media is blowing up our culture - in a viral sort of way. Facebook was originally created to connect college peers with each other, but today Facebook is used to connect friends and family from near and far, share what’s going on in life, and advertise business. It’s truly amazing the amount of business return that can come from a social media presence and social media advertising. You’ll find that your photography materials are shared through your circle of friends, their circle of friends, and beyond. All you have to do to start? Post...

Do you struggle to keep your photography business competitive and profitable? Both portrait and wedding photographers can benefit from using this slick tool that tells you exactly what you should charge per session or wedding.

It is easily calculated - with the help of handy Excel formulas, that is. Modern Market has figured out a way to triangulate the numbers, taking your profit goals, business expenses, and number of sessions into account to create the perfect amount for you to charge your clients.

Let me tell you: I learned a lot about building a business through trial and error. Those were the days that I was making just about $10,000 per year through photography. I had the photography piece of it on point, but the business side was where I needed to focus. Luckily I found some success through my errors and bumped my $10,000 annual income to over $115,000 during a 90 day span and over $300,000 for the year. It is incredible! Here’s the thing: I want to share it all with you.

Many photographers struggle to find the light in the deep sea of business competition. But we are light chasers, so I know you want to succeed. While our photographs speak words we cannot, there’s another aspect to creating a truly successful photography business that seemingly helps you create something unique. Organization is a characteristic that turns a fine business into a great business. Organization makes clients feel comfortable because it builds trust. With so many different photography materials, there’s always room to improve with organization. I’ve fought this battle for quite some time until I decided that enough was enough! I am staying organized because it’s the right thing to do for my business, my family, and my life.

In an era of immediate access to knowledge, entertainment, and photography at the click of a button (which is an almost outdated act in itself!), many people struggle to stay relevant with what the people want. However, it’s not impossible! Have you thought about taking any digital photography courses for your business? Do you know if you’re charging the right prices for the market? Stay tuned to learn the three tips that always help photographers stay relevant in the 21st Century.